Sightseeing tour of the exhibition exposition

• Development of cross-border routes: infrastructure, logistics, visa regimes
• The Year of China tourism in Kazakhstan – 2025: new projects, cultural and business cooperation, expected effects
• State support for tourism: subsidies, tax remissions, successful national strategies
• Digital innovations in tourism: artificial intelligence, big data, marketing and country branding
• Sustainable tourism: ecology, preservation of cultural heritage, balance of mass and exclusive tourism

• The tourism industry is undergoing major changes driven by digital technologies, new consumption patterns and global challenges. What strategies will help adapt to changing realities?

• Which countries create the best conditions for tourism?
• New emerging destinations, visa-free AI control and digital identification of travelers.

• How is the geography of air traffic changing? What awaits low-cost transportation? Which hubs will be the main ones in the region? Discussion with representatives of airlines, aviation regulators and logisticians.

• How AI and data help create dream tours? What does “personalized travel” mean and how to implement it? Cases of Booking, Airbnb, Google Travel and local players.

• How do bloggers become strategic partners of brands, rather than just advertising faces?
• Travel influencer as a brand: How to monetize expertise and get long-term contracts with market leaders?
• The role of content in destination marketing: How do bloggers make must-visit destinations and change tourism flows?

• How to create luxury travel? Where to look for VIP clients? Which sales channels work for a premium audience?

• Economy of emotions, experiential tourism, NFT tourism and author’s travel products.

• How to implement AI in a service? How to set up a chatbot that closes 50% of requests?

DJ sets, informal communication with experts

• Experts will analyze 3 real travel cases from the audience and show how to make them viral and commercially successful.

• Advice from super experts: where to run to keep up?

1. Moderator: Ainura Zhumatayeva, Director of International Markets Department Kazakh Tourism

2. Susith Hettihewa, Senior Regional Manager EU Central & East, Turkey

3. Patty Leung, Regional General Manager Korea, Hong Kong & South East Asia

4. Serik Rys-Uly, Senior Regional Manager India and Subcontinent

5. Nadya Ozcan, Country Manager Turkiye

6. Wang Shu, Country Manager China